Choose from Same Day Delivery, Drive Up or Order Pickup. If you’re familiar with the Brooklyn-based electric toothbrush company Quip, it’s very possibly because of its partnership with Target. 1 Virtual assessment Submit a few photos of your mouth so a real dental pro can assess if quip Aligners are right for you. Read reviews and buy quip Smart Rechargeable Sonic Plastic Electric Toothbrush with Timer and Travel Case/Mount - Sky Blue at Target. The retail giant has marketing partnerships with a number of direct-to-consumer companies that sell their products in-store, but Quip’s is a bit different. All Target stores as well as sell Quip’s starter kits, but consumers sign up for a subscription to receive refill brushes from Quip’s own website, drawing customers to the site while scaling the company.Įssentially, Target is acting as a marketing channel: sourcing subscriptions for Quip and giving the brand access to far more people than it would reach through specifically targeted ads on social channels. In addition, Target’s name lends credibility to a young brand in a noisy, saturated market. Target also comes out ahead by partnering with Quip. Incumbent brands can be seen as outdated - a perception Target counteracts by partnering with a younger, lesser-known brand that provides a fresh type of product. If you want to replace the brush heads you must buy a automatically renewed subscription through quip. It’s not just Quip: The big box store sells products from 12 different startups in an effort to keep up its youthful brand image. Target does not sell the kids size brush heads. Quip pays Target for every subscription it sources, ensuring that Target still participates in the upside from its lead generation activities. Target’s willingness to try something new is laudable, and by all accounts, the partnership has been a great success for both parties. The quip Electric Toothbrush Starter Kit makes it simple and sustainable with a premium handle you keep for life, a replaceable soft-bristle brush head (tongue.
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